Published 27/07/2026

Vinted titles and descriptions: what makes people click (and buy)

Vinted search only reads your text. "Gorgeous cosy jumper 😍" is invisible; "Lacoste merino wool jumper M" shows up in four different searches.

The title: 3 pieces of information minimum

Brand + item type + size, in that order. Then add what differentiates: fabric ("wool", "leather"), colour if it's searched for ("beige", "navy"), era for vintage ("90s"). You have 100 characters — fill them with words people type, not adjectives.

The description: answer before they ask

• Flat measurements for tops (pit to pit) and trousers (waist, inseam);
• Precise condition: "worn twice", "light bobbling on sleeves";
• Fabric and care if the label exists;
• One mood sentence maximum — the rest is facts.

Every question you prevent saves hours of messaging and keeps a warm buyer from cooling off.

Hashtags, in moderation

Five to ten at the end (#lacoste #woolljumper #menswear) help discovery. More than that reads as spam and buries the useful information.